// English translations for the premium landing page window.TRANSLATIONS = window.TRANSLATIONS || {}; window.TRANSLATIONS.en = { nav: { home: "Home", try: "Try", about: "About", contact: "Contact", login: "Login", open_app: "Open app", }, hero: { badge: "Premium home improvement", h1_line1: "Your leads are not dead.", h1_pre: "They're", h1_italic: "dormant.", sub: "Make sure you're the one they hear from first.", body: "Our system follows up. You talk to the ones ready to buy.", cta_primary: "Request an introduction", cta_secondary: "See it in action", conv_enquired: "enquired", conv_live: "Live", conv_next: "Next:", }, trust: { tagline: "Built for premium home improvement businesses in the Netherlands", }, pain: { kicker: "The Problem", h2_pre: "Your best buyers", h2_italic: "went quiet", h2_post: "after the first quote.", sub: "Manual follow-up doesn't scale, and warm leads cool while you're running the studio.", }, approach: { eyebrow: "Approach", h2_l1: "Premium businesses", h2_l2: "don't need more leads.", h2_italic: "They need more booked calls.", p1: "High-end home improvement runs on referral, reputation, and timing. The leads who matter most are already in your CRM.", p1_italic: "The work is in returning to them.", p2: "We handle the outreach entirely, studying your history with each lead, writing every message as you would, and timing contact around intent signals. You're involved when a lead is genuinely ready to move.", }, process: { eyebrow: "Process", h2_l1: "From archive", h2_italic: "to appointments.", desc: "", steps: [ { n: "01", title: "Onboarding", time: "Week 1", body: "We rank your entire archive by buying readiness, build your voice profile, and draft your first re-engagements. Nothing gets sent until you approve.", }, { n: "02", title: "Optimization", time: "Week 2", body: "Outreach begins. A/B variants run on framing and angle; The reply rates decide which ones get and which get amplified: we work from live data, not assumptions.", }, { n: "03", title: "Appointments", time: "Week 3+", body: "The system keeps conversations moving. When a lead is ready, you get the booking in your agenda and a summary of the interaction. Everything in between is handled.", }, ], }, pipeline: { eyebrow: "Live pipeline", h2_l1: "Every lead, answered.", h2_italic: "Until it's a yes or a no.", stage_engaged: "Engaged", stage_replied: "Replied", stage_qualified: "Qualified", stage_booked: "Booked", stage_lost: "Lost", lost_note: "Said no, or stopped responding", waiting: "waiting…", no_lost: "No lost leads yet…", }, about: { eyebrow: "About", h2_meets: "meets", h2_italic: "sales", body: "One comes from design and the other from premium sales. Leadawaker connects the two, so your design work is understood as premium and sold with clarity and confidence.", people: [ { name: "Gabriel Fronza", role: "Founder · Systems & Automation", bio: [ "12+ years building digital systems for SMEs and companies like Warner Bros. and Sega.", "Today he designs AI-driven workflows that handle follow-up, timing, and personalisation at scale.", ], brands: ["Warner Bros.", "Sega"], }, { name: "Finn Zijlstra", role: "Partner · Sales & Acquisition", bio: [ "Sales strategist with a track record in lead generation, closing, and high-ticket conversions.", "Has sold millions in technical projects and helped entrepreneurs build profitable acquisition systems.", ], }, ], }, faq: { heading: "FAQ", items: [ { q: "Won't leads be annoyed by a follow-up on an old quote?", a: "Only if it sounds like a sales blast, and it won't. Every message picks up where the original thread left off: their project, their room, their last question. People rarely close the door, they postpone. A considered note months later usually lands as helpful, not pushy.", }, { q: "What about brand tone, GDPR, and our reputation?", a: "Nothing goes live until it sounds like you. We study your past correspondence, create samples, and refine them together until the tone is right. Every message also passes through a guardrail layer before it sends, checking for tone, GDPR compliance, and brand safety. Your reputation stays intact on all fronts.", }, { q: "How is this different from a marketing agency or AI tool?", a: "We don't run ads, generate leads, or sell software. We work the contacts you already have: the ones who walked through your showroom, requested a quote, or sat through a consultation. It's a managed studio, not a dashboard you need to operate. We work the contacts and you see the results.", }, { q: "We're owner-led with no sales team. Will this still work?", a: "Yes, this is the most common setup. The owner usually keeps closing themselves. Our job is to remove the part you dislike: chasing six-month-old quotes at 10pm. By the time a lead reaches your calendar, they are warm and qualified.", }, { q: "What if our database is small or messy?", a: "We need roughly 150 past enquiries to do meaningful work. Fewer than that and there isn't enough surface area to be worth the engagement. Messy is fine: spreadsheets, exports, archived inboxes. We do the reading. What we can't do is recover contacts that never existed.", }, { q: "Do we need to be available when a lead responds?", a: "No. When a lead is ready to move forward, they book directly into your calendar. Your availability is entirely your own: you decide how many slots to open, and when. Some owners keep two or three spots a week, others open more during quieter periods. The AI holds the conversation warm until they find a time that works, and you show up to a pre-qualified call, not a cold chase.", }, ], }, audit: { eyebrow: "Audit", h2: "How much revenue is", h2_italic: "sleeping in your pipeline?", h2_copied: "✓ Link copied!", label_quotes: "Annual quotes", label_silent: "% that go silent", label_value: "Avg project value", label_revenue: "Recoverable revenue", untouched: "sitting in your pipeline, untouched", metric_total: "Dormant leads", metric_responded: "Responded", metric_booked: "Booked", metric_closed: "Closed", recover_prefix: "You recover", recover_deals: "deals", cta_desc: "This revenue is sitting in your pipeline right now.", cta_btn: "Let's unlock it →", scenarios: ["Conservative", "Expected", "Optimistic"], }, demo: { eyebrow_text: "HERE IS HOW", h2: "Try the AI", h2_italic: "in 60 seconds", body: "Play the lead. Hit us with 'too expensive,' 'not now,' 'I'll think about it,' and see how we respond.", ph_name: "First name", ph_trade: "Your trade, e.g. kitchens & baths, Amsterdam", btn_loading: "Opening WhatsApp…", btn_submit: "Open on WhatsApp →", hint: "Your demo message comes pre-filled. Just press send to begin.", err_fill: "Please fill in your first name and niche.", err_generic: "Something went wrong. Please try again.", err_network: "Network error. Please try again.", chat_lead_name: "Your Lead", chat_lead_sub: "Your niche · enquired 6 months ago", chat_live: "Live", }, cta: { eyebrow: "Request access", h2_l1: "You did the work.", h2_l2: "We make sure", h2_l3: "", h2_italic: "it pays.", ph_name: "Your name", ph_email: "Email", ph_describe: "What made you decide to contact us now?", btn_send: "Take back my revenue", btn_sub: "Together we find what's sitting in your pipeline, and whether we're the right party to help pull it out.", btn_after: "Click the button, pick a time that works for you. We will take care of the rest.", checkbox_confirm: "These numbers accurately reflect my current situation.", q_quotes: "How many quotes do you send per year?", q_silent: "What percentage goes silent without a clear answer?", q_value: "What is the average project value?", reply_note: "We will reply within two business days.", brand_desc: "A revival service for premium home improvement businesses in the Netherlands.", contact_label: "Contact", intro_only: "By introduction only", studio_label: "Studio", terms: "Terms & Conditions", privacy: "Privacy Policy", cta_calc_note: "Values taken from your calculator — adjust if needed.", }, };